Cosmetics: are they useful or do they just make us feel good?

By: James V. Kohl | Published on: July 22, 2011

Do we buy cosmetics because they are useful or because they make us feel good?
A study by the University of the Basque Country (UPV/EHU) shows that people who use cosmetics buy these products primarily for emotional reasons. The study was carried out on facial creams (hydrating and nutritive ones, coloured or non-coloured, and anti-wrinkle creams) and body creams (firming and anti-cellulite creams).
The full text of the research article is available for free: Women satisfaction with cosmetic brands: The role of dissatisfaction and hedonic brand benefits
 



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