Olfactory/pheromonal conditioning of stimulus-reaction times

By: James V. Kohl | Published on: October 8, 2011

Researchers find that the brain smells what it expects rather than what it sniffs (w/ video)
(Medical Xpress) — “In the moments before you “stop and smell the roses,” it’s likely your brain is already preparing your sensory system for that familiar floral smell. New research from Northwestern Medicine offers strong evidence that the brain uses predictive coding to generate “predictive templates” of specific smells — setting up a mental expectation of a scent before it hits your nostrils.”
Their results exemplify how olfactory/pheromonal conditioning of responses paired with with other sensory input occurs. The reaction time appears to precede the stimulus presentation in cases where repeated associations result in unconscious affects on behavior. The take home message for romantics who think love at first sight is a response to visual appealing physical features is that love is a conditioned response to pheromones. But don’t take my interpretation for anything more than an interpretation. Think for yourself, but first close your eyes. Now, picture your favorite food in your mind’s eyes without any associated odor. Are you going to just look at it, or eat it?

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