Why big data is worthless

By: James V. Kohl | Published on: April 15, 2014

Your Big Data Is Worthless if You Don’t Bring It Into the Real World

Excerpt: “…big data is nothing without “thick data,” the rich and contextualized information you gather only by getting up from the computer and venturing out into the real world.”
My comment: What happens in the real world is nutrient-dependent and pheromone-controlled in species from microbes to man that have ecologically adapted.
Article excerpt: Most of ‘the World’ Is Background Knowledge We Are Not Aware of
“The human and social sciences contain a large array of methods for capturing and making sense of people, their context, and their background knowledge, and they all have one thing in common: they require that the researchers immerse themselves in the messy reality of real life.”
My comment: Real life is messy because it is not data-driven. However, Darwin’s ‘conditions of life’ were removed from consideration at a time when evolutionary theorists understood nothing about physics, chemistry, and the conserved molecular mechanisms of biologically-based cause and effect.
Some unenlightened theorists continue to tout data from population genetics as if it had any real-world explanatory power.  It doesn’t! Their big data is worthless because it is derived from pseudoscientific nonsense, not from experimental evidence of real-world cause and effect.

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