Unconscious affect (revisited)

By: James V. Kohl | Published on: June 30, 2015

Kohl et al., (2001)

…the importance of human non-verbal signals is based upon information processing, which occurs in the limbic system, and without any cognitive (cortical) assessment. Affect thus does not require conscious interpretation of signal content. Underlying this fact is that affect dominates social interaction and it is the major currency in social interactions [6]. Affective reactions can occur without extensive perceptual and cognitive encoding. They are made with greater confidence than cognitive judgments, and can be made sooner [5, 7].

A New Theory Suggests All Conscious Thoughts And Decisions Are Actually Made By Your Unconscious


It may seem like your intelligence is being undermined at first, but that is not the case at all; in fact, this just goes to show what an amazing machine the brain is. We can create, process, and reason, all without ever knowing we’re doing it.

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