I will not dismiss the potential importance of oxytocin to effective treatment despite the fact that the mechanisms of its effectiveness remain unknown.
Pheromones are like food odors. Not every food is equally appealing. But we can enhance individual appeal with pheromones just like we can spice up the appeal of food.
This effect helps to explain why the odor preferences of mammals, including humans, appear to develop before birth, but it probably has nothing to do with visual input except via its association with olfactory/pheromonal input, neurogenesis, learning and memory.