perception

Human pheromones in business strategy

“…the same neural responses that drive us toward food or away from predators are triggered by our perception of the way we are treated by other people. These findings are reframing the prevailing view of the role that social drivers play in influencing how humans behave. “

Association for Chemoreception Sciences 2010

Two excerpts from presentation abstracts may be of interest to others. It is becoming more clear that odors modulate visual perception and associated behaviors as predicted by my mammalian model. Perfume Masculinity/Femininity Affects Face Gender Judgments — Theresa White “…the masculinity/femininity of a fine fragrance influences decisions regarding gender, and that perfume acts as a Association for Chemoreception Sciences 2010